Soar

CRITICAL: the Soar dove + wordmark are FIXED assets — download and COMPOSITE the exact PNGs in logo_assets. NEVER generate, redraw, or approximate the logo; an AI-generated "dove" is always wrong and off-brand. Correct workflow for image generation: (1) generate the scene/background with NO logo and NO baked-in text, then (2) overlay the real dove PNG + wordmark + type in a compositing pass. This is how every on-brand Soar ad is produced (code-rendered + composited, not pure text-to-image). Do NOT use the retired "Money Initiative" JPG logos (Logo1*.jpg / LogoNOTEXT.jpg).

Soar dove — primary mark

THE logo. Gold dove, transparent PNG. Composite this EXACT file — never recolor, redraw, or generate it.

https://soar.trade/logos/Soar/soar-bird.png

Soar wordmark

The word "Soar" in the gold gradient. Composite the file — do not retype in another font.

https://soar.trade/logos/Soar/soar-wordmark.png

Soar token / coin

The in-product token icon.

https://soar.trade/logos/Soar/soar-token.png

Retired brand names. Every surface says Soar — never these.

Premium and restrained, generous negative space, gold accents, the gold dove as anchor. Default scheme is deep flat black (#050505) with NO background glow. Light + alternate color schemes (ivory, warm cream, sage green, deep navy) are also approved for variety.

NEVER make a fabricated or unverifiable financial claim — compliance-sensitive cold audience.

Sample numbers in product mockups (e.g. R:R 2.3:1) are OK only as clearly-illustrative UI, never a promise.

1. LARGE TYPOGRAPHY — headlines auto-fit to fill ~90% of the width so they read from across a room. Small text is NOT marketing-ad-friendly.
2. PROMINENT SUB TEXT — the secondary line is bright near-white (#e6e6ea), semibold (600), ~34px+. Never a small dim-grey whisper.
3. MESSAGE-STRONG HEADLINES — say what Soar IS instantly: AI builds your strategy and a bot trades it for you, automatically, on your own broker. Not abstract one-word teasers.
4. LARGE LOGO IN EVERY AD — the gold Soar dove appears in every ad exactly once: a ~80px top dove (on a 1080 canvas) OR a ≥44px footer lockup (dove + "SOAR soar.trade"). Never tiny, never absent, never doubled.
5. REAL SOAR VISUALS ONLY — authentic MiniChart area-line charts (_chartkit assetChart) + OFFICIAL asset logos (_chartkit logoCircle; files in _brand/logos — FMP for equities, CoinCap for crypto). The Soar logo appears only on Soar components.
6. TRANSPARENT LOGOS — asset logos render with NO white/opaque chip behind them (a white disc looks pasted-on, not native). logoCircle draws the logo transparent; source PNGs are pre-normalized so baked backgrounds are keyed out and dark monochrome marks are white-ized to read on deep black.
7. VARIETY OF ASSETS — rotate across diverse tickers via _chartkit ASSETS (NVDA AAPL TSLA AMD GOOGL AMZN META COIN SPY QQQ BTC ETH SOL XRP DOGE ADA). Do NOT make every ad NVDA.
8. SHOWCASE THE WHOLE PRODUCT — on-demand reports (Light=green / Medium=gold / Full=purple), the strategy marketplace, AND every feature: autonomous trading, AI Copilot, the Soar Engine, research, real-time alerts, 10 brokers, transparency, security, keep-trades-fresh, free trial, dashboard.
9. NO DEAD/WHITE SPACE + NO OVERLAPPING TEXT — fill the frame, balanced; visually verify EVERY aspect ratio (1:1, 4:5, 9:16) before shipping.
10. DEEP BLACK = NEUTRAL #000 for the bold/Apple sets (NO warm/brown tint). The landing + cold-concept sets use a warm gold field intentionally.
11. CODE-RENDERED ONLY for product UI — SVG mockups with actual Soar visuals inside. NEVER screenshots.
12. POWERFUL MARKETING — emotion-driven, modern, hook-led copy + a gold "Start free →" CTA.
13. CLAIMS-FREE (compliance) — capability/feature claims only; NO returns, win-rates, or guarantees. Sample prices/levels/conviction are OK ONLY as clearly-illustrative UI inside a mockup, never a promise.
14. REAL BROKER LOGOS — any time a broker is shown (connect-broker screens, broker rows, "your broker" UI), use the ACTUAL broker logo from _brand/logos/brokers/ (alpaca, coinbase, kraken, ibkr, robinhood, gemini, webull, aster, hyperliquid, binanceus, …; mirror of public/logos/brokers). Render each on a light app-icon chip (#f6f6f8 rounded square, ~4px inset, logo preserveAspectRatio meet) so every broker reads on deep black regardless of its native colour. NEVER use a coloured square with the broker initial.
15. REAL EQUITY/CRYPTO LOGOS — never render a bare letter initial for a well-known ticker. Every ticker used in a mockup MUST be in _chartkit TICKER_FILE with a matching _brand/logos/<TICKER>.png. If a logo is missing (e.g. MSFT), ADD it first — source the official mark (FMP image-stock for equities, CoinCap for crypto, or code-render an iconic mark like Microsoft's 4 squares) as a TRANSPARENT png that reads on deep black, register it in TICKER_FILE, THEN use the ticker. If you cannot add a correct logo, pick a ticker that already has one — do not ship an initial.
16. THE REAL ORB EVERYWHERE — anywhere an orb appears (blog inbody, covers, film/video, avatars, any hero/brand moment) it MUST be the real Soar orb from _orb.mjs (orbCanvas + inject SOAR_ORB_JS) — the canvas particle sphere ported from src/components/v4/landing/SoarOrb.tsx. NEVER hand-draw an orb: no CSS radial-gradient disc, no SVG concentric-ring/spokes motif, no gold ball. Colors: cautious/red 209,26,42 · constructive/green 7,168,127 · neutral/brand gold (default), or hexToRgbStr(#accent) to tint to a palette.
17. THE GOLD DOVE NEVER ON GOLD — the Soar dove is gold, so never place it on a gold or light-gold background (gold-on-gold hides the logo). Use the dark-disc lockup (gold dove on near-black + a faint gold rim) or white/deep-black.